Problem manager

Daniel Coelho, known on paper as a product manager. Chief Product Officer at Flowgate, building crypto payments with AI agents.

Braga, Portugal Crypto payments since 2018

About Daniel

Now
Chief Product Officer at Flowgate, since June 2025
Based in
Braga, Portugal
Trained as
Software engineer, University of Minho
In crypto since
2017, in payments since 2018

Hey, I’m Daniel. I run product at Flowgate, a crypto payment processor that is now part of CoinsPaid. I was the first engineer hired at Utrust, two months after its 2017 ICO, and moved from building the checkout to deciding what it should do. I look for the problem first and manage the product second, these days with AI agents doing a lot of the typing.

Where I help

  • Hovering high level on vision
  • Discussing strategy across peers and departments
  • Creating OKRs and KPIs for the product
  • Managing a product team of designers and engineers
  • Building and managing the product roadmap
  • Aligning priorities and expectations
  • Researching requirements and customers
  • Writing specifications and managing the backlog
  • Designing and building internal tools
  • Building product launch plans
  • Setting up analytics and automation
  • Quick coding for temporary projects
  • Supporting and buffering the sales team
  • Improving internal processes and tooling

Work so far

  1. Crypto payment processor for merchants, acquired by CoinsPaid. I joined in June 2025 and own the product end to end.

    • Vision, roadmap and priorities across the whole product.
    • Specifications for the engineering team, written so that people and AI agents can both build from them.
    • Internal tools, documentation and prototypes built hands-on with Claude Code.
    flowgate.tech
  2. Structured a crypto payments company for scale.

    • Outlined the mission, vision and values, and focused the team on growth.
    • Managed product redesigns, releases and a rebrand.
    • Specified merchant onboarding that complies with the latest regulations.
    • Built internal management tools with Retool and MongoDB.
    • Introduced sprints, roadmaps for every department, and support and sales flows on Gleap.
    • Organised in-person team retreats.
  3. A physical optical shop in Braga, started with friends. We did the concept and the project ourselves, and a good part of the renovation too.

    opticasaovictor.pt
  4. A crypto treasury management startup.

    • Developed the product roadmap.
    • Wrote product specifications for the engineering teams.
    • Planned the design sprints.
    cleverpocket.xyz
  5. First engineer hired at a crypto payments startup, two months after its 2017 ICO. Utrust was acquired in January 2022 and is now xMoney.

    • Built and maintained the first front end of the MVP, launched in April 2018.
    • Designed and specified the core payment flow v2.0 in 2022. It is still in use.
    • Defined the first product OKRs and KPIs, and ran monthly roadmap re-prioritisation.
    • Launched integrations for WooCommerce, Shopify, Magento and others.
    • Managed three to five engineers shipping weekly releases.
    xmoney.com
  6. First job as a full-stack developer at a small startup, in Ruby on Rails and React.

    occameducation.com
  7. Travelled and volunteered in international Erasmus+ projects, working on the soft skills no degree covers while contributing to a closer Europe.

  8. Graduated in Software Engineering in Braga. The engineering habit stayed: I still read the code before I write the ticket.

I work in Claude Code every day. Internal tools, dashboards, documentation and prototypes go from a written spec to something running, without waiting for a free sprint.

Builds with
AI agents

A specification clear enough for an engineer is clear enough for a model. Mine work as the prompt, the test plan and the acceptance criteria at once.

Specs
that run

Agents are only as good as what they are told. I write the workspace rules, skills and shared context that let a team and its agents work in the same repositories.

Context
is product

Models are fast and sure of themselves. Deciding what to build, what a payment must never do, and when the answer is no is still the job.

Judgement
stays human

The baroque zigzag stairway and church of Bom Jesus do Monte above Braga
Bom Jesus do Monte, above Braga.Born, raised and still living down the hill.

Built on a small budget

Engraved bird’s-eye map of Braga inside its walls, from 1594
Braga in 1594, from Civitates Orbis Terrarum.
A francesinha sandwich covered in melted cheese and sauce, with fries
A francesinha. You have to try ours.
A 2002 Smart Fortwo parked on a street, seen from the front
A 2002 Smart Fortwo, the same model as my first car.

Outside work

Write to me about a payment flow.

hey@danielcoelho.pt

Braga, Portugal